/* Anuncios Luminosos Cancún — estilos principales */
:root {
  --bg-deep: #06060a;
  --bg-card: #0f1018;
  --bg-elevated: #161824;
  --text: #f4f5f7;
  --text-muted: #9aa3b5;
  --accent: #2ee8d6;
  --accent-2: #ff3d9a;
  --accent-glow: rgba(46, 232, 214, 0.35);
  --border: rgba(255, 255, 255, 0.08);
  --radius: 14px;
  --radius-lg: 22px;
  --font-display: "Bebas Neue", "Impact", sans-serif;
  --font-body: "Source Sans 3", system-ui, sans-serif;
  --header-h: 4.25rem;
  --max: 1180px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 1.05rem;
  line-height: 1.6;
  color: var(--text);
  background: var(--bg-deep);
  overflow-x: hidden;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  background:
    radial-gradient(ellipse 80% 50% at 50% -20%, rgba(46, 232, 214, 0.12), transparent),
    radial-gradient(ellipse 60% 40% at 100% 50%, rgba(255, 61, 154, 0.08), transparent),
    radial-gradient(ellipse 50% 30% at 0% 80%, rgba(46, 232, 214, 0.06), transparent);
  pointer-events: none;
  z-index: 0;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

a {
  color: var(--accent);
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
}

a:hover {
  color: #5ff5e8;
}

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}

.skip-link {
  position: absolute;
  top: -100px;
  left: 1rem;
  z-index: 9999;
  padding: 0.75rem 1.25rem;
  background: var(--accent);
  color: var(--bg-deep);
  font-weight: 700;
  border-radius: 8px;
  text-decoration: none;
}

.skip-link:focus {
  top: 1rem;
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.wrap {
  width: min(100% - 2rem, var(--max));
  margin-inline: auto;
  position: relative;
  z-index: 1;
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  height: var(--header-h);
  display: flex;
  align-items: center;
  border-bottom: 1px solid var(--border);
  background: rgba(6, 6, 10, 0.82);
  backdrop-filter: blur(12px);
}

.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.logo {
  font-family: var(--font-display);
  font-size: 1.75rem;
  letter-spacing: 0.04em;
  color: var(--text);
  text-decoration: none;
  line-height: 1;
}

.logo span {
  color: var(--accent);
}

.nav-main {
  display: flex;
  align-items: center;
  gap: 1.75rem;
}

.nav-main a {
  color: var(--text-muted);
  text-decoration: none;
  font-weight: 600;
  font-size: 0.95rem;
}

.nav-main a:hover {
  color: var(--text);
}

.header-cta {
  display: flex;
  align-items: center;
  gap: 0.65rem;
}

@media (max-width: 900px) {
  .nav-main {
    display: none;
  }
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  padding: 0.7rem 1.35rem;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 0.95rem;
  border-radius: 999px;
  border: none;
  cursor: pointer;
  text-decoration: none;
  transition: transform 0.2s var(--ease), box-shadow 0.2s var(--ease);
}

.btn:active {
  transform: scale(0.98);
}

.btn-primary {
  background: linear-gradient(135deg, var(--accent), #1bc4b3);
  color: #041312;
  box-shadow: 0 0 0 1px rgba(255, 255, 255, 0.12), 0 8px 32px var(--accent-glow);
}

.btn-primary:hover {
  color: #041312;
  box-shadow: 0 0 0 1px rgba(255, 255, 255, 0.2), 0 12px 40px var(--accent-glow);
}

.btn-ghost {
  background: transparent;
  color: var(--text);
  border: 1px solid var(--border);
}

.btn-ghost:hover {
  border-color: rgba(46, 232, 214, 0.4);
  color: var(--accent);
}

/* Hero */
.hero {
  padding: clamp(3rem, 8vw, 5.5rem) 0 clamp(4rem, 10vw, 6rem);
}

.hero-grid {
  display: grid;
  grid-template-columns: 1fr 1.05fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
}

@media (max-width: 900px) {
  .hero-grid {
    grid-template-columns: 1fr;
  }
}

.hero-badge {
  display: inline-block;
  padding: 0.35rem 0.85rem;
  border-radius: 999px;
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1.25rem;
}

.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(2.75rem, 7vw, 4.5rem);
  line-height: 0.95;
  letter-spacing: 0.02em;
  margin: 0 0 1rem;
  font-weight: 400;
}

.hero-lead {
  font-size: 1.15rem;
  color: var(--text-muted);
  max-width: 32ch;
  margin: 0 0 1.75rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem;
  margin-bottom: 2rem;
}

.hero-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 1.5rem 2rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--border);
}

.hero-meta dt {
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--text-muted);
  margin: 0;
}

.hero-meta dd {
  margin: 0.2rem 0 0;
  font-weight: 700;
  font-size: 1.1rem;
}

.hero-meta a {
  color: var(--text);
  text-decoration: none;
}

.hero-meta a:hover {
  color: var(--accent);
}

.hero-visual {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow:
    0 24px 80px rgba(0, 0, 0, 0.55),
    0 0 0 1px var(--border);
}

.hero-visual::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(145deg, transparent 40%, rgba(6, 6, 10, 0.65));
  pointer-events: none;
}

.hero-visual img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

/* Sections */
section {
  padding: clamp(3.5rem, 8vw, 5.5rem) 0;
  position: relative;
  z-index: 1;
}

.section-head {
  max-width: 40rem;
  margin-bottom: 2.75rem;
}

.section-head h2 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4.5vw, 3rem);
  letter-spacing: 0.03em;
  margin: 0 0 0.75rem;
  font-weight: 400;
  line-height: 1.05;
}

.section-head p {
  margin: 0;
  color: var(--text-muted);
  font-size: 1.1rem;
}

/* Trust strip */
.trust-strip {
  border-block: 1px solid var(--border);
  background: var(--bg-card);
  padding: 1.25rem 0;
}

.trust-inner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 1rem 2.5rem;
  text-align: center;
  font-size: 0.9rem;
  color: var(--text-muted);
}

.trust-inner strong {
  color: var(--text);
}

/* Services */
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

@media (max-width: 900px) {
  .services-grid {
    grid-template-columns: 1fr;
  }
}

.service-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  transition: border-color 0.2s var(--ease), transform 0.2s var(--ease);
}

.service-card:hover {
  border-color: rgba(46, 232, 214, 0.25);
  transform: translateY(-3px);
}

.service-card figure {
  margin: 0;
}

.service-card img {
  width: 100%;
  aspect-ratio: 16 / 10;
  object-fit: cover;
}

.service-card .body {
  padding: 1.35rem 1.35rem 1.5rem;
}

.service-card h3 {
  margin: 0 0 0.5rem;
  font-size: 1.15rem;
}

.service-card p {
  margin: 0;
  font-size: 0.95rem;
  color: var(--text-muted);
}

/* Process */
.process {
  background: linear-gradient(180deg, var(--bg-card) 0%, var(--bg-deep) 100%);
}

.process-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  counter-reset: step;
}

@media (max-width: 900px) {
  .process-steps {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 520px) {
  .process-steps {
    grid-template-columns: 1fr;
  }
}

.process-step {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.5rem;
  position: relative;
}

.process-step::before {
  counter-increment: step;
  content: counter(step);
  display: flex;
  align-items: center;
  justify-content: center;
  width: 2rem;
  height: 2rem;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--accent-2), #c42d7a);
  color: #fff;
  font-weight: 800;
  font-size: 0.85rem;
  margin-bottom: 1rem;
}

.process-step h3 {
  margin: 0 0 0.4rem;
  font-size: 1.05rem;
}

.process-step p {
  margin: 0;
  font-size: 0.9rem;
  color: var(--text-muted);
}

/* Gallery */
.gallery-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
}

@media (max-width: 768px) {
  .gallery-grid {
    grid-template-columns: 1fr;
  }
}

.gallery-item {
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--border);
  aspect-ratio: 4 / 3;
}

.gallery-item img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.4s var(--ease);
}

.gallery-item:hover img {
  transform: scale(1.04);
}

/* CTA band */
.cta-band {
  margin: 2rem 0;
}

.cta-inner {
  background: linear-gradient(135deg, rgba(46, 232, 214, 0.15), rgba(255, 61, 154, 0.12));
  border: 1px solid rgba(46, 232, 214, 0.25);
  border-radius: var(--radius-lg);
  padding: clamp(2rem, 5vw, 3.5rem);
  text-align: center;
}

.cta-inner h2 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw, 2.75rem);
  margin: 0 0 0.75rem;
  letter-spacing: 0.03em;
}

.cta-inner p {
  margin: 0 auto 1.5rem;
  max-width: 42ch;
  color: var(--text-muted);
}

.cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  justify-content: center;
}

/* Footer */
.site-footer {
  border-top: 1px solid var(--border);
  padding: 2.5rem 0 2rem;
  background: var(--bg-card);
  position: relative;
  z-index: 1;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr 1fr;
  gap: 2rem;
  margin-bottom: 2rem;
}

@media (max-width: 768px) {
  .footer-grid {
    grid-template-columns: 1fr;
  }
}

.site-footer h2 {
  font-family: var(--font-display);
  font-size: 1.5rem;
  margin: 0 0 0.75rem;
  letter-spacing: 0.03em;
}

.site-footer p,
.site-footer li {
  color: var(--text-muted);
  font-size: 0.95rem;
}

.site-footer ul {
  list-style: none;
  padding: 0;
  margin: 0;
}

.site-footer li {
  margin-bottom: 0.5rem;
}

.site-footer a {
  color: var(--text);
  text-decoration: none;
}

.site-footer a:hover {
  color: var(--accent);
}

.footer-bottom {
  padding-top: 1.5rem;
  border-top: 1px solid var(--border);
  font-size: 0.8rem;
  color: var(--text-muted);
  text-align: center;
}

.footer-bottom a {
  color: var(--text-muted);
}